Community Development & Marketing
If you are targeting tech savvy young people with high propensity to spend on lifestyle products and services, you should be looking at www.moblog.com.sg. With more than 10,000 members to date and 1.5 million pageviews on average a month, Moblog offers a pool of consumers open to the idea of interactive marketing.

2 distinct markets in Moblog:

• Student market: 18 to 21 years, mainly tertiary
  
  
• Young PMEBs: 23 to 34 years

Key Proposition of Moblog:

• Creates easy access to a simple and "unmoderated" public forum in which your target audience can share their opinions, ideas and insights to your service/products
  
  
• A powerful viral marketing tool to reach out to thousands of people who are not in your direct network
  
  
• Resource centre to test new ideas/products/services
  
  
• Reach out to the target segments via SMS broadcasts for immediacy of action
  
  
• Community which is on the look-out for new products and services