Conceptualisation of campaigns

IDEA: We have a pool of young, talented bloggers who have large readership base. Use them as your “ambassadors” for endorsement and indirect marketing. Very effective viral marketing technique through them.

Website or microsite design and development

IDEA: How about incorporating SMS feedback for immediate call to action? Or MMS downloads for branding? Or subscribe to receive regular SMS news on products or services?

Contest mechanics & management

IDEA: Try blogging as part of the contest mechanics as real people report about the product or service? Or incorporate MMS into the contest where people can snap and send according to a theme?

Campaign Reporting

For SMS and MMS, immediate reporting possible to track effectiveness of campaign.

Post Campaign Evaluation

Campaign reporting and debrief provided. Suggestion for Focus Group Discussions to be conducted to get a qualitative “dip-stick” analysis on the campaign effectiveness.